Klaviyo
Klaviyo is an advanced email marketing platform helps to automate and personalize customer communication.
The Ultimate Marketing Tool
Klaviyo Overview
Use Klaviyo in your training. Add campaigns to your portfolio. Get hired faster!
✨ What is Klaviyo?
Klaviyois is an email and SMS marketing platform built for e-commerce brands — but its power and flexibility make it ideal for anyone learning automation marketing, including freelancers and students.
✨ Why Markaiverse Recommends Klaviyo for Marketing Students
- It’s easy to learn but powerful enough to grow with you
- Offers free access for students to build real campaigns
- Integrates AI and automation (perfect for AI-powered portfolios)
- Many jobs on our AI Marketing Job Board require or prefer Klaviyo experience
- Your campaigns can become certification projects, used to stand out in applications
🎓 Want to learn email marketing that gets you hired?
Start by signing up for Klaviyo here, it’s 100% free to begin.
✨ Who Uses Klaviyo?
- E-commerce entrepreneurs
- Freelancers offering email services
- Marketing students building portfolios
- Shopify & WooCommerce store owners
- Marketing agencies and consultants
🎓 Student Example: In our Markaiverse Certification Path, students use HubSpot to create a live campaign portfolio — a real asset to land internships and jobs.
✨Pros & Cons
- Free plan available up to 250 contacts and 500 monthly sends
- AI and automation built-in — no extra tools needed
- Powerful segmentation & personalization features
- Great integrations with Shopify, WooCommerce, Zapier, Canva, and more
- Easy for beginners with plenty of learning content and templates
- Pricing increases with contact list size
- No landing page builder (must integrate with your website or third-party)
- Might be too eCommerce-focused for some B2B use cases
- SMS requires consent and can add to costs
- Learning curve if you’re brand new to email metrics or flows
✨Klaviyo ideals for:
- For Marketing Students:
– Build portfolio projects like welcome flows, product launches, cart recovery, and newsletters
– Practice AI segmentation and campaign testing
– Get certified in real tools used by employers and agencies - For Freelancers:
– Automate client campaigns (with detailed analytics and smart targeting)
– Use pre-built flows to save time
– Offer Klaviyo setup as a service - For E-Commerce Brands:
– Drive repeat purchases and higher CLTV with personalized flows
– Use predictive AI to reduce churn
– Combine SMS and email for omnichannel impact
📚 In our Markaiverse AI Email Marketing Course, students learn how to plan, build, and automate campaigns directly in Klaviyo — no guesswork.
✨Pricing
| Plan | Price | Features |
| Free Tools | $0 | 500 email sends, 250 contacts |
| Starter | From $20/mo | 5,000+ email sends, 500+ contacts |
| Email + SMS | From $35/mo | Custom email sends, Varies contacts |
| Enterprise | Custom Pricing | Advanced email sends, 10k+contacts |
⚠️ Disclaimer: Klaviyo pricing may change. Visit the official HubSpot pricing page for updates.
