HubSpot

HubSpot

HubSpot—AI-Enhanced Email Marketing in a CRM

The Ultimate Marketing Tool

HubSpot Overview

Use HubSpot in your training. Add campaigns to your portfolio. Get hired faster!

✨ What is HubSpot?

HubSpot is an all-in-one platform for marketing, sales, customer service, and content management. Its standout strength lies in combining CRM, email marketing, landing pages, automation, and analytics into one easy-to-use dashboard.
Whether you’re building email flows, managing social media, or capturing leads, HubSpot helps you market smarter, not harder.

✨ Why Markaiverse Recommends HubSpot for Marketing Students

  • It gives students practical, hands-on experience with real tools used by employers
  • It offers free access to build campaigns, portfolios, and workflows
  • Many employers on our AI Marketing Job Board use HubSpot — learning it gives you a competitive edge
  • It aligns perfectly with AI-powered workflows we teach

🎓 Use HubSpot in your training. Add campaigns to your portfolio. Get hired faster.
👉 Start with HubSpot for Free
Click here to create your free HubSpot account

✨ Key features every marketer should know

  • Free CRM – Manage up to 1 million contacts at no cost
  • Email Marketing – Drag-and-drop builder, automation, personalization
  • Landing Pages & Forms – Capture leads with conversion-optimized templates
  • Social Media Scheduling – Publish and monitor from one dashboard
  • Workflow Automation – Trigger emails, segment leads, and update contact info automatically
  • Analytics Dashboard – Track email performance, conversions, traffic sources
  • AI Writing & SEO Tools – Generate content and optimize for search rankings

✨HubSpot is ideal for:

  • Students learning digital marketing
  • Freelancers offering marketing services
  • Marketing teams in startups and SMEs
  • Anyone wanting to automate and scale campaigns using AI

-> If you’re building skills for remote marketing jobs, internships, or client-based work, HubSpot is your must-have tool.

✨ Pros and Cons

  • Free forever plan with powerful features (great for beginners)
  • Clean, easy-to-learn interface
  • Built-in AI and automation tools — perfect for productivity
  • Excellent support and learning resources (HubSpot Academy)
  • Integrates with tools like Google Ads, WordPress, Canva, and more
  • Higher-tier plans can be expensive for solo users
  • Some tools (e.g., A/B testing) are behind paywalls
  • Contact-based pricing can grow quickly with your list
  • Limited customization on free landing pages
  • Reporting is basic in the free plan

✨ Popular use cases for marketers

  • Build a Marketing Portfolio – Create real email flows, landing pages, and automation sequences
  • Generate and Nurture Leads – Use forms, pop-ups, and automated email series
  • Run Freelance Campaigns – Manage clients and contacts using the free CRM
  • Social Media Scheduling – Plan and publish content across channels
  • Test Automation – Learn to automate outreach, customer onboarding, and feedback loops

🎓 Student Example: In our Markaiverse Certification Path, students use HubSpot to create a live campaign portfolio — a real asset to land internships and jobs.

✨Pricing

PlanPriceFeatures
Free Tools$0CRM, email marketing, forms, social media, live chat
StarterFrom $20/moAd retargeting, more automation, A/B tests
ProfessionalFrom $800/moMarketing automation, custom reporting, advanced workflows
EnterpriseFrom $3,600/moCustom objects, advanced permissions, enterprise-grade CRM

⚠️ Disclaimer: HubSpot pricing may change. Visit the official HubSpot pricing page for updates.

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